Decorator’s Warehouse began their YouTube journey with a practical goal: create simple training videos for their team. But it didn’t take long to realize their content was resonating far beyond internal use — customers wanted more.
Early iPhone footage proved the demand, but not the image. The brand needed to evolve, and with that, so did its video strategy. That’s when we partnered with them. The goal was to elevate the visual presence, match the professionalism of the in-store experience, and build something that felt lasting and on-brand. What started as a few video edits has grown into a creative partnership spanning over six years.
From cinematic store walkthroughs to commercial-style ads, storytelling features, and educational tutorials, every piece of content was crafted to reflect the warmth, legacy, and joyful energy of the Decorator’s Warehouse brand. Kristin (co-owner) shares that one of the most meaningful moments came when Mika pitched and produced a DW origin story. Complete with archival photos, interview footage, and sweeping drone visuals — bringing the company’s evolution to life in a deeply emotional and visually compelling way.
• YouTube growth from hundreds to 50K+ subscribers
• Multiple videos reaching hundreds of thousands of views
• Stronger brand recognition across digital platforms
• Increased engagement and direct customer interaction
• Tutorial content that supports team sales efforts and customer confidence
The visual consistency across DW’s content has strengthened its entire brand presence. Aligning its digital image with the high-end, curated in-store experience that has been built over 35 years.